The New Brand Landscape
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The marketplace is transforming — changed by the way consumers research and buy. In this New Brand Landscape, consumer education can help align company messages for external customers, internal audiences, and partner organizations, allowing you to double down on education efforts. With Allen’s expertise in learning and development, we highlight 3 key opportunities to engage and educate consumers and boost brand ROI. |
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Corporate Learning Blog |
Here are a few of our most popular blogs that you may have missed: |
Building Brand Champions with Consumer Education As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. Explore the shift from data-focused CRM to consumer experience management and see how it helps build understanding and foster consumer loyalty. |
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The New Reality of Marketing in Healthcare: Zero Moment of Truth Validates the Need for Consumer Education Educating the customer at the “Zero Moment of Truth” is a vital step that requires a new skill set — capabilities not possessed by yesterday’s ad agencies. In this blog, learn more about the crucial step in the purchase process that affects 88% of U.S. Consumers- the Zero Moment Of Truth. |
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Motion Graphics: Increasing the Effectiveness of Training Through Storytelling The past few years have brought a crescendo of new technologies, trends, and changes in customers’ needs. Take a look at our advice for using motion graphics to help you refine your training solutions and achieve lasting performance results. |
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Allen in the News Find out more about our award-winning approach. Empowering Senior Drivers through Education: ADEPT Driver and Allen Communication earn an ASTD Excellence in Practice Citation Learn More… |
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