How Innovation Brings Brand Training to Life

Earlier this month, we took a look at why brand training is so important and at what best practices can set a brand training experience apart from the rest. These concepts are crucial to creating an effective training program, but they may not capture the interest of your team—especially Millennials, who place less value on company loyalty—as much as you might hope. The answer? Leveraging innovation for a solution that’s exciting, engaging, and provides your employees with the best possible tools to act as spokespeople for your brand.

Within the vast world of trending training techniques and technological developments, there are options that can bolster your brand training, catching your employee’s eye, and effectively evangelizing your brand. Let’s take a look at how that can happen and at what innovation can do for your company.

What does brand training innovation look like?

When we say technologies, we’re not just talking about physical gadgets or pieces of hardware. We’re also including, for instance, innovative strategies for presenting learning on new platforms with new software or with a design style that improves on the straightforward PowerPoint decks of old. Creativity is key here—finding unexpected but effective ways to capture your learners’ attention keeps them interested.

Here are a few examples that are relevant in the technological landscape right now:

• AR/VR training: Augmented and virtual reality are huge in the tech world right now, and for good reason. The potential applications in learning and development are vast and present an incredible opportunity to transform training for those who invest. AR/VR isn’t always the right solution for every field, but in some cases, such as surgery training among healthcare teams, it’s a fantastic fit.
• Responsive design: The ability for a web page to render well on a variety of devices and screen sizes may not feel exciting on its own, but as business world opinions on bringing personal devices into the office for professional use have shifted, incorporating a responsive design can provide learners with a cohesive, streamlined experience no matter where they access their training. This allows for easy access to important information on the go, optimal for just-in-time
• Interactive video: Corporate training has utilized video as a means of presenting information for years, but it can be challenging to keep a learner engaged throughout a video’s entire runtime. Interactive video transforms a passive viewing experience into an active one for high-impact training that allows employees to practice analysis and application.

How can innovative tech boost your brand training strategy?

The specific technology that you integrate into your internal brand training may vary depending on several factors—budget, the type of brand training your company wants to focus on, the demographics of your employees. Though the right solution will vary from company to company, there are a few benefits that are universal regardless of the particular type of innovation.

Innovation in and of itself is a powerful tool for getting employees excited about the learning they’re going to do. That excitement can carry over and help your company engage with the brand, bringing with it a myriad of other benefits. This feeling of evolution can provide a purpose to your employees, revitalizing their day-to-day interactions and transforming their feelings on brand for the better.

Incorporating innovation into your learning and development efforts also helps build your company’s culture into one prepared to adapt to change. A culture that embraces innovation generates excitement, passion, and creativity—all of which can keep your employees engaged. That engagement pays off in the form of higher-quality work and an increase in employee retention, which directly affect the company’s bottom line.

What do you need to get started?

There’s a lot of buzz about innovation and new technology out there. To distinguish what’s just hype and what could be a valuable investment strategy, you’ll need to consider your organization’s specific needs. Look for a training vendor who can help you match your brand training goals with the right technology to get the job done and whose approach to innovation can help you capitalize on its benefits.

That’s where we come in. AllenComm has the industry experience to understand what innovative technologies could benefit your company and the production quality to back it up. By adopting an iterative learning approach in addition to or instead of a single one-time training event, you’ll be able to get the most out of the technology you invest in.

Discover all the ways that AllenComm can help you impact your brand with a custom training program. Contact us today.

Curious about the award-winning brand training we’ve produced? The next post in this series will be a deep dive into an approach we took with brand training, so be sure to check it out!