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Employee Training and Staffing Recommendations from Learning and Development Experts

Recently, the AllenComm team had the opportunity to attend the Association for Talent Development (ATD) conference. We were excited to share information about our new service offerings, as well as to learn more about the current needs of our professional community and clients. The yearly gathering brings together our professional community of L&D practitioners, certified TD professionals, team leaders, instructional designers, chief talent officers, consultants, and all professionals in roles across the spectrum that work together to deliver the learning experiences that level up careers and organizations.

In the following article, AllenComm Performance Consultant Randal Ellsworth shares insights from his recent experience talking with other professionals at ATD.

Introduction

While there were many new and exciting trends at ATD 2023 this year, one longstanding point of discussion for L&D leaders seemed to repeatedly come up in many of the conversations I was a part of: ‘How can we measure and communicate the business impact of our learning initiatives?’

Many attendees at ATD expressed their desire to have a meaningful ‘seat at the table’ in their organizations. We all know that our people are at the center of driving business results, but how can we best show the results that come from investing in our talent through learning?

Too often there is a tendency to measure activity and participation, rather than the actual impact on key business drivers and how an experience led to transformation for the learner. It’s much easier to talk about this kind of input and engagement, or how learners reacted to training that they participate in.

Here are three insights that stood out to me as part of those discussions, with practical recommendations for improvement.

1) Start with Defining Impact and Work Backwards from There

Telling the story of a successful initiative is most effective when you can speak plainly. What are the metrics that matter to your organization? What change to the status quo is needed? The easy thing to do is to jump right into coming up with solutions, but taking the time to define the problem being solved and the vision for success will both refine the training and give you direction for an evaluation strategy.

Learning initiatives should align with business goals from the very beginning. By taking the time at the beginning to define the desired impact, it becomes much easier to not only design an effective and relevant training for your learners, but to identify ways to gather the numbers and stories that will help you gauge how successful your efforts have been for your stakeholders. A formal needs analysis that is prioritized as part of your process can help bring clarity to the design, and to establish a strategy for evaluating success.

2) Understand Your Measurement Toolbox

The second part of establishing a training measurement strategy and baking it into your learning initiative is to understand what tools are at your disposal. ATD had several sessions touching on the power gathering and visualizing data about learners. Some of these mechanisms were baked into technology tools, such as learning management systems or authoring tools. Others had to do with the skillsets of their people running the learning initiative.

My takeaway was that everyone’s toolbox for gathering and making sense of data varied widely. Some organizations had access to both software tools and data literate employees; many others were relying on their L&D people to develop this capacity.

Ultimately, a data-driven approach allows for continuous improvement and helps organizations make informed decisions about future training. That can start with something as simple as refining the types of questions you are asking in surveys and grow as you gain a better understanding of who you can bring into the process to help you gather and make sense of insights.  The important thing is to start small, look for partners inside and outside of your organizations, and build on those efforts from there.

AllenComm:  Let Us Help You Integrate an Evaluation Strategy

AllenComm can be a valuable partner in helping any learning leader create impactful learning experiences with clear stories to tell. Through our consulting services, we have a team of design experts who specialize in performance consulting, instructional design, technology, and evaluation. With our web services, we can also help organizations easily integrate custom dashboards and reporting for almost any technological ecosystem or LMS.

While I strongly believe every learning organization should be continuously improving their ability to integrate an evaluation strategy into their learning initiatives, it always helps to bring in a partner. Coming back from the conference and these conversations, I am more excited about helping organizations that are looking to 1) design learning initiatives that make a tangible impact on business needs; and 2) give learning leaders the ability to measure, evaluate, and communicate the impact of these initiatives to their stakeholders.

Author Bio

Randal Ellsworth is a Performance Consultant at AllenComm. He has more than 10 years of experience designing learning experiences for training programs across multiple industries. Randal works and live by the motto: ‘Learning is Living,’ and is passionate about the impact L&D can have on both performance and wellbeing.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: