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Employee Training: An Investment You Can Count On

This was originally posted on SwitchandShift.com in July 2017.

“Return on investment.” When a business has made an (often significant) investment in an employee training and development program, they want to see tangible results. But what type of results should we measure?

Employee training and development is a ‘people’ investment just as much as it’s a ‘cash’ investment. The returns from an organization’s investment in their people can help improve talent recruitment, increase employee retention and engagement, and perhaps most importantly, contribute to a positive work environment.

How Employee Training and Development Contribute

Positive Work Environment

Building an organization where people feel inspired, motivated and optimistic about the impact of their work has a positive effect on both people and profits.

On the flip side, Redshift notes, “employees who feel inadequate, underachieving or unsupported are unhappy. They aren’t satisfied in their work, which causes them to underperform, make mistakes and not care about their work product.”

As leaders, how can we help? By providing a strong employee training and development program paired with a management team that invests in professional development for team members, we can help employees feel confident in their jobs. Well-trained employees feel like they have the tools and support they need to be successful, and confident. Successful employees contribute to a positive work environment.

Recruitment

How can having an effective employee training program impact your ability to attract a large pool of talent? Perform a quick search of the jobs on the recruiting site Glassdoor, and you’ll find many employee reviews complaining about poor (or lack of any) training.

Especially in a tight labor market, negative reviews can put off prospective hires before they even show up for an interview. A haphazard onboarding program, or lack of management support for on-going professional development can make your organization less attractive to potential recruits

“All businesses want to have the best employees,” says Saxons Group, suggesting that having highly trained employees attracts other professionals looking for development. And according to Business Know-How, “training, education and degree completion programs have become one of the most desired employee benefits available.”

Retention

Shift eLearning notes that “an incredible 22% of staff turnover happens within the first six weeks of employment.” Why would almost one in four employees leave after just a few weeks? Clearly the employees wanted those jobs or else they wouldn’t have accepted them. What’s happening in those first six weeks that would cause them to change their minds?

Training Mag writer Joe Lipham shares an experience where an employee resigned after two weeks because of a weak onboarding process: “…the real reason for leaving was a simple one: No one took the time to train her. She felt horrible that she was not pulling her weight; however, she was just not comfortable in what she was doing.”

When you consider the investment put in to find, attract, interview and hire the right individual onto your team, it’s a significant loss in terms of time and money to start the process again. The benefits of investing in an effective employee training and development program are hard to ignore.

Train Them and They Will… Leave?

Lipham goes on to note that businesses wrongly fear that employees, once trained, will leave the company to work for someone else (such as a competitor). He says good training will increase the likelihood of an employee staying “when the training reinforces the value of the employee” to the business.

Plus, having a skilled workforce puts you at a competitive business advantage when your team is up-to-date on the technology required to do their job, can efficiently manage their time on projects, and have the interpersonal skills to communicate and solve problems effectively with their team members.

Engagement

Employee engagement has been a hot-button topic for years. Multiple studies have been done on the effects of disengagement on production, profits and morale. Sadly, the results are not encouraging. The 2017 Gallup’s State of the American Workplace report indicates 33 percent of U.S. workers are engaged and 16 percent are actively disengaged. Almost 70 percent of workers are disengaged from their work on some level. There is clearly room for improvement, but what can be done?

Josh Bersin of Chief Learning Officer researched this topic and found that “one of the most important factors in a highly engaged company is the strength of its learning programs…. a strong learning culture and set of learning offerings is still one of the top drivers of a highly desirable workplace.”

When a business offers a “strong learning culture,” useful and engaging employee training is provided on a variety of topics throughout an employee’s time with the company.

Key Takeaways

When current or former team members complain on public job boards about a weak onboarding process or employee training and development program, lack of management support for professional development, or a company that has no clear plan in place to support the growth of its employees, you’ll have trouble attracting talent.

For many people, a paycheck alone is not enough motivation stay at a job where they feel unsure of their career development plan, or sense that their employer is unwilling to invest in their growth. But when businesses invest in their people by providing effective support and employee training, they improve their chances of building an organization people want to work for, staffed with skilled and happy employees.

We think that’s quite a positive return on investment. What kind of results have you seen from your training investments? Let us know in the comments below.

If you’re looking for an employee training solution, we would love to help you map out a plan for success. Set up a consultation and get started!

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: