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Creating Cohesive Learning Experiences

This was originally published on eLearningIndustry.com on February 7, 2017.

3 Modern Instruction Design Skills You Need

Instructional Designers are trained in the latest cutting edge technologies and are adept at using creative techniques to build custom training solutions. They are known for their passion for learning, along with their writing, researching, and communication skills. They must also be effective project managers and flexible problem solvers. These instructional designer skills are necessary but will be insufficient unless they are applied with a “learner first” philosophy, which places the needs of the learner ahead of the presentation of the content in the eLearning course. Here are 3 modern Instructional Designer skills the experts use to focus on the needs of their learner:

1. Learner-Oriented Thinking

Learning from evaluations and mistakes is key to improving the design process and the overall experience for the learner.

This process requires the Instructional Designer to design with the learner in mind throughout the design process. Focusing on the learner’s needs, problems, expectations, and performance are more effective than focusing on the content of the course. Instructional designers who use learner-oriented thinking help learners solve performance issues and develop critical thinking skills and become problem solvers in their own environment.

Cammy Bean defines this type of thinking as “A process for problem-solving, which is the purpose of any design project…It’s about seeing the problem through a lens of empathy – the designer ultimately cares about the end-user and wants to create something useful and helpful and that really will solve that problem.”.

Learner-oriented thinking places emphasis on the needs of the learner and requires the designer to fully research the problem, collaborate with others about ideas and solutions, and then ask for feedback from real users after developing a prototype. Learning from evaluations and mistakes is key to improving the design process and the overall experience for the learner.

2.  Focus On Expected Outcomes

Designing with the expected outcomes in mind helps to meet the needs of the learner.

When designers focus on the expected outcomes of a given course, they design elearning courses to help learners achieve performance goal objectives. Too much emphasis on content in an eLearning course may overwhelm the learner and result in failure to achieve performance objectives.

Performance mapping or action mapping is a strategy that designers can use to focus on the needs of their learner and provide a targeted approach to the desired outcome of the eLearning experience. Nikos Andriotis explains that “action mapping is a visual approach to eLearning, which focuses on performance, not information. It’s all about what your learners need to do, not what they need to know”. This approach requires designers to provide a personalized learning experience that employs a variety of methodologies to help the learner change behavior, which is the end goal of the training experience.

Andriotis further explains that “the action mapping strategy uses activities that directly mimic what learners need to do to reach the organizational performance objectives”. By providing real-world scenarios, instructional designers require learners to make decisions and apply content knowledge which will transfer to their real-world environment.

Designing with the expected outcomes in mind helps to meet the needs of the learner. This is an essential skill for instructional designers, who recognize that clients will continue to invest in eLearning when it results in the desired learner performance outcome.

3. Holistic Approach

The highly skilled instructional designer uses a holistic approach when designing an elearning experience. From pre-training to assess the learner’s needs and prior background knowledge to helping the learner achieve mastery of performance objectives, good instructional designers are prepared to guide the learner through the entire learning experience.

Good designers use techniques like scaffolding, formative assessments, and summative assessmentsto guide the learner through a given course, providing them with ongoing feedback and helping to identify target areas that need additional training.

Bob Little describes the holistic approach as something that “emphasizes problem solving and understanding through authentic tasks, experiences, settings, and assessments.” Ultimately, the goal of elearning is to help learners gain the skills that will make them successful in their professional lives. Before they do that, however, they must invest time and effort in the learning process—the most valuable knowledge in the world is nothing if it is not accessible.

Successful instructional designers draw upon a wide skill set to do their jobs effectively. By highlighting the skills that make designers focus on learners, expected outcomes, and the course from beginning to end, they can ensure that their other skills flourish in the process.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: