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Why Your Training Company Should Have Domain Expertise

So, you’re ready to call in a training company or consultant to support your new employee onboarding training development and/or upskilling programs. Have you set your must-have standards for the organization you’ll choose to partner with? Can you name the criteria, processes, and vision they should have to collaborate effectively with your organization?

In previous articles, we’ve shared guidelines to help you vet and select a training company, consultant, or vendor. We’ve covered the importance of having the right process, credentials, and team experience. To that list we’ll add one key item: domain expertise. Your team must have domain expertise available internally, or you must choose a consultant with domain expertise to share. That level of mastery is needed to assure a successful project.

Training company expert writing a strategy on a board

What is domain expertise? Let’s define our terms.  When we talk about domain expertise, we’re discussing a level of mastery that goes beyond knowledge and credentials to include a wealth of experience and problem-solving acumen, and the curiosity, aptitude, and passion to be motivated to achieve best in class results.

Which skills demonstrate that a training company (or consultant) has domain expertise in employee onboarding training or upskilling program, for example? Here are a few ways in which an individual instructional designer, L&D team or training company with domain expertise would approach the development of new training, or even to update an older training to increase relevance.

The Approach to Training Development with Domain Expertise

What is the difference in training development when conducted by an expert with domain experience? You’ll notice the following mindsets, strategies, and best practices.

1. Knowledge of the latest learning methodologies to engage busy adult learners, and experience with the design and use of those methods to inform which ones will have the greatest impact on learners in a variety of contexts. Many of us are dealing with packed schedules, competing demands for our attention, and pressures that impact the learning process. There are also unique requirements that come with any organization to meet business objectives for the training and individual employee performance. The best, most effective employee onboarding training, upskilling and reskilling programs, and other corporate training programs are developed with the learner experience centered; are measurement-driven; and make use of the right learning experience to increase engagement, retention, and confidence. 

2. An experience-based understanding of how learning may be used to build confidence and capabilities during the process, as opposed to simply offering content without complementary support to enhance performance. Your training company should have data gathered from their collaborative efforts with clients that demonstrate increased productivity results, fewer employee performance errors after training, and even approval from learners expressed in feedback on feelings of training relevance, plus increased confidence and sense of competency. For example, during AllenComm’s collaboration with Delta Air Lines, the resulting onboarding training reduced time to competency by involving the new customer service agents in taking calls much earlier in the process. This additional practice time, plus the message that they were trusted to handle real calls, motivated the service agents and instilled confidence.

3. Outstanding communication and collaboration processes to guide development and an iterative approach to building the training. Does your internal team have dedicated project managers? A perfected process to guide iterative designs that include feedback during development? An established method for effective communication with subject matter experts, take feedback from learners, and the agility to flex with changes to the design… without going taking your project off the (proverbial) rails? A training company with domain expertise will have all of these things, plus the ability to thoughtfully and respectfully challenge you to come together to reach the best results you can accomplish.

Having these three capabilities will provide an obvious advantage as your team develops its desired learning solution.

More Helpful Information from a Training Company

If you would like further examples of training created with domain expertise, please do visit our portfolio page. There, you’ll find examples of how AllenComm accomplished transformative results for clients including Delta, PNC, BD, and Kraft Heinz.

In each case, you’ll find information about what they needed to accomplish and how our team developed the right training to get measurable results. We also get specific with our methods, so that you can get ideas of how to the pieces fit together to produce an effective program. Our portfolio page also includes more information about Onboarding Training, Leadership Training, and Reskilling and Upskilling programs.

Our website also provides detailed information on custom eLearning development, our approach to instructional design, and how we get results with upskilling and reskilling programs. You can use these resources to get thinking about how to choose a training company or consultant or get design inspiration for your next training development or content update.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: