Discover how AllenComm takes employee training to the next level with what we call The AllenComm Boost. Go behind the scenes with one of our Performance Consultants to learn more.
Make the Most of Your Training Budget
There are two demographic groups that your company needs to educate: The employees and the customer. If your employees don’t fully understand what they’re doing and why they’re doing it, …
Episode 2: Marketing Meets Training
In the second episode of AllenComm’s Building Better Training podcast, we talk to Jeri Larsen and Bridget Fowers from Allen’s consulting and marketing teams. This episode covers the intersection of …
Why is Marketing Only for Customers?
The lines between marketing and training are blurred and stretched and somewhat nebulous these days. It’s time that we stop reserving marketing just for our consumers and start educating and …
Retail Boomtown
Retail is the last big training boomtown. While there are a number of challenges, it also presents a huge opportunity for change.
How to Survive the Competition for Best Consumer Education Portal
Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers …
An Instructional Designer’s Case for Consumer Education
Why is instructional design becoming increasingly important to consumer education? In the past months, we’ve been focused on how consumer education is creating a new marketing landscape. Since we regularly …
Consumer Education a Rising Training Trend
Explore the New Brand Landscape with our Consumer Education Infographic
Consumers and Cognitive Load: The Telling Tale of the Infographic
During my brief stint as a university instructor, my views of students conflicted with my students’ views of themselves. In my idealism, I viewed students as humble benefactors of the …