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What Innovation Means to Us

At AllenComm, we’re all about innovation. For us, innovation isn’t just a buzzword or a fad—it’s what makes us a leader in our industry. It “fuels us and drives our purpose to create customized digital learning solutions.

But don’t just take our word for it; we can show you. Let’s take a walk through some of our past and current innovations.

Innovation through the Years at AllenComm

MAMBA

MAMBA (an acronym of the developers’ names) was created by AllenComm programmers in 2004 to meet design needs that couldn’t be addressed by tools found on the market. Todd Miller, AllenComm’s VP of Technical Services Programs, remembers, “We dreamed of a tool that would be incredibly extensible, allowing us to develop new designs, new features, and new functionality without imposing limits.” From that dream, MAMBA was born.

For years, all our online courses were developed using this in-house, Flash-based development tool. New hires might remember the current Director of Marketing and Sales Operations, Payton Sharp, talking about how MAMBA was the best in the industry back when he worked as a recruiter. Writers, instructional designers, and programmers alike manipulated the code to shape MAMBA courses into their final products. The tool kept course modules neatly organized and provided an easy way to generate placeholder audio and images for audio- and visually-driven courses.

DesignJot

We’ve also ventured into app territory by creating DesignJot, the first-ever app specifically for instructional designers! Launched in 2011, DesignJot was made was to aid instructional designers as they develop learning solutions. Its pre-made forms and templates help instructional designers conduct needs analyses and perform the initial stages of project development.

The training experts on DesignJot’s development team implemented automated training within the app itself for those who’ve never used it before. With its design tips, training videos, and project samples, DesignJot was created by instructional designers for instructional designers.

CW Tool

The first iteration of this HTML 5-based tool started in the fall of 2014. A client in an installation-based industry needed 36 courses that were responsive and could be taken on mobile devices. MAMBA 4 didn’t have that kind of functionality, so we agreed to develop a new tool specifically for this project. As the writers worked feverishly to assemble the content, our programming team spent several months carefully coding what we later called the CW Tool.

Working in an HTML 5 tool changed the way we developed our courses. For starters, responsiveness meant that we no longer had to manually arrange every piece of text and every image by hand. Designing for different mobile devices meant that our courses were more fluid and less audio-driven. Learners could take a greater responsibility for their own learning, and we further innovated visual user experiences that would make this autonomy natural and intuitive.

Siteline

With our exploration in HTML 5 well underway, we turned to virtual and augmented reality. It wasn’t long before we were working with Compedia to develop our own AR innovation: Siteline.

Siteline is an interactive learning platform that uses 3D modeling, online courses, and digital documentation as a training resource on the job. The beauty of the platform is that “operators have immediate access to 3D images that enable viewing their complex machinery from all angles and with hot spots that highlight trouble spots and critical information,” says Jeff Harward, Siteline Product Manager. “Rather than relying on tribal knowledge, with Siteline, all workers have immediate access to the current operating procedures at their fingertips.”

DesignLab

You can see from our history that we find developing our own tools is the best way to meet our design needs. With that in mind, we’ve decided that the next step in innovation is to share more of our own innovations with others!

Enter DesignLab, a way for those with training needs to augment their training. Clients convey their brand, needs, and audience to us. We construct a set of templates to meet the clients’ unique needs. Through DesignLab, the clients populate the templates with content and then publish them easily. It’s essentially an iteration of the CW Tool that’s available to others as well as to us. This new tool will launch at DevLearn in a few short weeks. Stay tuned!

AllenComm Loves Innovation

As you can see, we have a real history of innovating to meet client needs and advance the industry. If any of the innovations in this blog post pique your interest, stay tuned—we’ll be talking more about our innovations all through the month of October!

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: